The Design Committee (DC) plays a key role in shaping the physical image of Main Street as a place that is attractive to shoppers, investors, business owners, and visitors. To succeed, your committee must persuade fiercly independent business and property owners and civic leaders to adopt a specific approach–and an ambitious agenda–for physical improvements to buildings, businesses and public inprovements by:

  • Learning about downtown design-to become an “expert” on your district’s distinctive character
  • Holding Meetings-to discuss downtown design issues, develop strategies, brainstorm ideas and incentives
  • Click here to download a Promotions Committee Brochure
  • Making design recommendations-to help owners make improvements to storefronts signs and window displays
  • Visiting building owners-to talk about their buildings, discuss design assistance, act as a resource during rehab projects, and help them use incentive programs
  • Acting as a liason– to bring Main Street’s message about good design to building owners, financial institutions, architects, the media and the public
  • Educating others about good design-enhancing the image of each business as well as what it means to downtown’s image and success
  • Providing good design advice-encouraging quality improvements to private properties and public spaces
  • Planning Main Street’s development-guiding future growth and shaping regulations
  • Organizing projects-to develop design guidelines, financial incentives, protective ordinances and downtown planning projects
  • Administering the design review and approval process-to ensure that financial incentive programs are used for design changes.


1. Building Renovations
2. Physical Improvements

  • Streetscape
  • Banners
  • Signs
  • Ornamental Decoration

3. Planning and Zoning
4. Parking and Transportation
5. Visual Merchandising
6. Graphics

Click here to download the Historic Downtown Sheridan Design Guidelines

Click here to download Design Committee brochure