Rockie Sadler opened Wyld ‘n Pretty in downtown Sheridan in 2021 and in February of 2023 relocated to Brundage Street right off of Main Street between Foot of the Bighorns and SAGE Community Arts. The store is soft, pretty, and Western chic with a hint of sparkle. Rockie is a creative woman and her style combined with current trends and some Western finesse make Wyld ‘n Pretty a must-stop shop in downtown.

While working in the corporate world Rockie had the realization that she wanted to pursue Wyld ‘n Pretty and create full-time. She would create longhorn and bison skull art, selling a few pieces on Facebook, and began doing travel vendor shows for a few years to sell her skull art. What started as a hobby in the basement of her apartment, soon bloomed into Wyld ‘n Pretty. Rockie doesn’t stick to skull art, she designs too. The majority of the t-shirt designs are original to Wyld ‘n Pretty, they don’t wholesale their designs and they’re all hand-drawn by Rockie.

Rockie stated that “We pride ourselves in offering things different than other places on Main Street. Diversifying what you offer is a constant treasure hunt for good finds! We have a big variety to shop too, boots, a custom hat bar, a flower bar, modern style bibles, and home goods.” Rockie said that she likes to carry items that make people feel good. Wyld ‘n Pretty is merchandised with colorful patterns, palettes, and fun items to brighten your day. Wyld ‘n Pretty is exactly what they say they are – “We are broad in what we offer and I like to keep the offerings interesting. I’ve never been one thing ever.” Rockie said of herself and the store. She likes to bring in new, fun things to mix it up and she is currently working on adding a bridal area to the store! One of the hottest spots at Wyld ‘n Pretty is the custom hat bar. Uniquely designed hats are on trend right now and you need to check out what Rockie has to offer to design your own hat, from ribbons and feathers to gems and burlap, the only limit is your imagination!

Rockie wants to encourage you to shop on the website if you can’t make it downtown to shop. The website is always up to date and items are ready to ship.